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… now with New, Improved Virtue Signals

Paul Collits

Oct 14 2017

4 mins

green bag IIHomophobia is the biggest non-problem since climate change, but it does offer endless opportunities for corporates to gain market share in an age of gullibility.  Among many companies trying to be extra hip, Aussie unicorn Atlassian is merely the latest to (literally) daub its corporate headquarters in rainbow hues.  Like the NRL and others, It is taking a commercial punt on the zeitgeist.  It may or may not be proven to be a sound punt.

“Startup giant Atlassian will light up its Sydney headquarters in a rainbow-coloured show of support for marriage equality, as part of the tech unicorn’s ongoing efforts to promote a culture of inclusiveness and diversity in its team of more than 2,000 global employees.

atlassian rainbowFrom Thursday, October 12, the software startup’s Sydney HQ (right) will wear rainbow colours to project the outfit’s support for “marriage equality” into the streets of Sydney. Atlassian will continue this colourful display between the hours of  7pm and midnight for the…

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