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The Green Dollar

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Jun 30 2010

3 mins

John Black, a former Queensland Labor senator and managing director of Elaborate, a demographic profiling company, was interviewed on Counterpoint

Former ALP Senator John Black suggests that green voters don’t conform to the popular stereotype. His research company has studied the demographic data and he offers a radical reappraisal of their attitudes and voting preferences. The richest voters in Australia he says are not Liberals but Greens.

Paul Comrie-Thomson: Let’s try and construct a profile then of a typical green voter in Australia in 2010.

John Black: I can’t tell you about 2010 but I can tell you about 2007, and if I can just read down the list…field of study, they’re defined by what they studied, and it was creative arts, your conventional arts degrees, both male and female. And then it gets quite interesting: females in their mid 40s with no kids, female professionals. Religion: other. They’re atheists, agnostics, there’s no religious faith there. And then you’ve…

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