![abc pink cake](https://quadrant.org.au/wp-content/uploads/2014/03/abc-pink-cake.jpg)
Very Much Like Another ABC….
Savvy investors might have caught the plight of the Australian Baking Company in today’s news. ABC, as the company is generally known, has an exclusive contract with the federal government to supply cakes to the defence forces. It employs over one hundred pastry cooks, all members of the Australian Cooks’ Trade Union (ACTU).
Complaints have been pouring in from members of the defence forces about the quality of the cakes coming out of ABC. “They are bitter and misshapen” is a common charge. “The icing is almost always red and insipid”, one NCO was quoted as saying.
“We march from the early hours for Australia and look forward to a mid-morning cup of tea and cake,” hge continued. “It is so dreadfully disappointing. It just won’t do.” Other comments have been more colourful and bit too tasty for publication.
To stem the reputational damage that these complaints are causing, ABC called a press conference this morning fronted by its Managing Director and Baker-In…
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