White pearls and white clothing, a genteel face softly made up, a thoughtful expression and fashionably controlled hair were the images chosen in 2000 to promote prenatal testing for “Down Syndrome and other Chromosomal Abnormalities” to pregnant mothers. Representations of respectability and good order, maturity and beauty with a hint of purity adorn the promotional pamphlet. The desirability and acceptability of combining prenatal screening programs with antenatal care would seem beyond doubt in a well-ordered society, since they are investigations purchased by the socially responsible and respectable gentlefolk. Advertisers know how to wrap merchandise. No untoward displays of colour here,…